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November 12, 2024 by Ville Raivio

“I never tire of saying – readers might, but I don’t – that clothes speak. In fact they never shut up. And the great danger is that if you don’t hear them, you’re not listening closely enough and will have to pay whatever penalty accrues from such inattention. As the English stateman Lord Chesterfield pointed out, dress is a foolish thing, and yet it’s a more foolish thing not to pay attention to it.

Pukimo Raivion tuotteita

Tom Ford, tumma puku, koko 48
Kiton, siniset solkikengät, koko 42

Not only do clothes speak, but they also lie less than words do. We know that most communication is nonverbal, and much of that is based solely on visual clues we gather from each other.

In today’s world, when our quick meetings, fast meals, and ubiquitous technology have wedged a larger and larger space between us, we are forced to make decisions in nano-seconds and get our evidence wherever we can. Much of our evidence comes from visual perceptions, from what we see. And what both individuals and society as a whole see is fashion. And because clothes speak, it follows that they constitute a sort of grammar – a set of rules that channel the vast possibilities of the language into meaningful, intelligible messages. Yet somehow, despite the obviousness of clothing as a tool of communication, we tend to take its grammar for granted – or even deny its very existence.”

~ G. Bruce Boyer, True Style -teoksessa


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Pukimo Raivio.

Vain kaunis elämä on elämisen arvoinen.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable."
~ Beau Brummell

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