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  1. Why do the Japanese spend so much on clothing?

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    February 19, 2016 by Ville Raivio

    “For example, why have the Japanese been so interested in fashion — arguably far beyond other cultural fields? As Japanese …
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  2. Some notes on dress at Eton College

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    February 10, 2016 by Ville Raivio

    “Some notes on dress at Eton College by an Eton pupil Dress regulations It is interesting to note that here …
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  3. A definition of style

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    October 29, 2015 by Ville Raivio

    “Style is what happens when a person bends fashion to his personality.” – G. Bruce Boyer in his recent interview …
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  4. Baldesar Castiglione’s definition of sprezzatura

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    September 29, 2015 by Ville Raivio

    “Therefore, whoever would be a good pupil must not only do things well, but must always make every effort to …
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  5. J.H. Thornton’s Textbook of Footwear Manufacture

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    July 8, 2015 by Ville Raivio

    The Honourable Cordwainers’ Company is an American non-profit organization for all shoemakers who care about the Gentle Craft and its …
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  6. Om Malik’s interview with Brunello Cucinelli

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    May 13, 2015 by Ville Raivio

    Om Malik, an American IT-journalist, has shared a wonderfully thorough interview with Brunello Cucinelli. The text has BC elaborating on …
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  7. The History of Tailoring: An Overview

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    April 14, 2015 by Ville Raivio

    The History of Tailoring: An Overview by G. Bruce Boyer The knowledge and art of tailoring, of cutting and sewing …
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  8. Style profiles from Articles of Style

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    March 25, 2015 by Ville Raivio

    Articles of Style has an interesting collection of style profiles, recorded for us since 2010. Dozens of clothes-conscious men share …
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  9. Paul Press of J. Press: A Quasi-Official Yale Man

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    March 21, 2015 by Ville Raivio

    A Quasi-Official Yale Man by Mollie Wilson from The Yale Journal for Humanities in Medicine, May 9, 2004 During all …
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  10. Transatlantic Translations of the Button-down Shirt

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    March 16, 2015 by Ville Raivio

    Much has been said of the collar of buttoned points. What’s often left unsaid is that this model is also …
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Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".
~ Beau Brummell