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  1. Dana Thomas: How Luxury Lost its Luster

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    October 31, 2017 by Ville Raivio

    Dana Thomas deals with style. She worked as the culture- and fashion reporter for Newsweek magazine in Paris for 13 …
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  2. Mission

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    February 15, 2013 by Ville Raivio

    The site’s mission statement.


Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".
~ Beau Brummell