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‘American style’ Category

  1. Brooks Brothers Centenary

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    September 19, 2014 by Ville Raivio

    Around one hundred years ago, the venerable Brooks Brothers turned one hundred. The company that launched a thousand #1 Sack …
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  2. Ivy Leaguer Casts Wary Eye at Fads

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    September 1, 2014 by Ville Raivio

    Ivy Leaguer Casts Wary Eye at Fads In which a product of Princeton explodes the theory that 1957′s male children …
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  3. A history of the sack cut

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    August 28, 2014 by Ville Raivio

    The sack cut is a method of cutting, used in jackets and coats, that stands out from the commonplace. Most all …
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  4. Everything You Always Wanted to Know About PREP, But Were Too Stuck-Up to Ask

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    July 31, 2014 by Ville Raivio

    Everything You Always Wanted to Know About PREP, But Were Too Stuck-Up to Ask By Mike Steere Toledo Blade staff writer …
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  5. That Brooks Brothers Look from 1954

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    March 16, 2014 by Ville Raivio

    Playboy’s February issue, 1954, had BB’s Ivy look pinned down like no other. When reading a few chosen Ivy sites …
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  6. Ralph Lauren’s Brooks Brothers inspiration

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    March 1, 2014 by Ville Raivio

    Interviewer: I guess you’re more than partially responsible for the preppy rage? Ralph Lauren: Brooks Brothers was the foundation, and …
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  7. Interview with Zachary Deluca from Newton Street Vintage

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    February 27, 2014 by Ville Raivio

    ”I’m 29 and my main gig is Newton Street Vintage, where I sell vintage menswear that I like. Mostly tailored …
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  8. Forthediscerningfew’s interview with François Ferdinand

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    February 16, 2014 by Ville Raivio

    FtDF met François Ferdinand, the founder of the Ivy League-inspired J. Keydge, back in April 2013. The man behind the …
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  9. John Simons, The Neat Offensive

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    February 13, 2014 by Ville Raivio

    The Neat Offensive Trailer from madoogtv on Vimeo.


  10. Robin and the 7 Hoods: You’ve either got or you haven’t got style

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    February 10, 2014 by Ville Raivio






Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".
~ Beau Brummell

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