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Why American Workers Now Dress So Casually

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June 30, 2019 by Ville Raivio

Leave it to The Atlantic, one of the last quality journals left in America, to come up with interesting titles. In today’s reading tip, Deirdre Clemente, Associate Professor of History, shows how the nerds of Silicon Valley brought down what was left of wide-scale classic business style in America. As far as generalisations go, I always re-state that the Italians value individuality and creativity, the Brits favour dressing as a means of understatement and belonging to a peer group, and the Americans just love comfort and ease. What began on the San Francisco Bay Area has had a profound butterfly effect since.

https://www.theatlantic.com/business/archive/2017/05/history-of-business-casual/526014/


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"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".
~ Beau Brummell