March 5, 2017 by Ville Raivio
Those in the know also know that Brooks Brothers used to make “The” button-down shirt, as was good and proper since they created the first American models. Thing is, style addicts have been decrying the ever-declining make and quality of BB’s button-down shirts from as far back as the 1970s, when the style writer George Frazier opined so. As fate would have it, I found a very old, unused, still wrapped-up BB shirt from one flea market — in Helsinki, Finland, of all places. It was high time to find out what the hey all this shirt talk was about. The example shirt was made during the 1960s in BB’s own factory in America as part of their Makers series. The model is Polo, the original button-down shirt.
First, the cut. Is it billowy and sail-like on the chest, waist and upper sleeve. On this size 15.5 shirt, a European 39, the chest is 63 cm, the waist 56 cm and the upper sleeve 46 cm. This combination hardly flattered anyone, but back in the days smart shirts used to be covered under knitwear or jackets. They could also be slimmed down for the body-conscious man, but just the one and wide cut was faster to make and easy to fit on most men. The extra slim fit was not invented yet, thank the gods of style, and spandex was not the thing to do. Still, the shoulder-to-shoulder seam measurement is 45 cm and similar to what most contemporary size 39 ready-to-wear shirts have. The wrist measures 22 cm and the collar is a true 39 cm one.
Second, the collar. The quitenssence of all button-down shirts is the collar and they shall rise and fall with it. With a back height of 4 cm, pointh length of 7,5 cm and spread of 9 cm, this is The Golden Ratio of the Brooks Brothers button-down collar from the Golden Age of the company. The proportions are mild but enough to make it look most handsome as the collar’s inner structure is extremely soft: no glue or stiffener, just a thin layer of cotton fabric. The collar rolls. It does not chafe or restrict. The same goes for the cuffs.
Third, the fabric. This one has sanforised cotton instead of the heavy oxford weave cotton that made the most famous BB shirts. Compared to contemporary shirtings, this one feels coarse but has a clean, smooth surface. The sanforisation promises less shrinkage with washes and wear.
Fourth, the details. Here is where the halo around vintage BB shirts dims for me. The buttons are ugly yellow plastic and attached shoddily. The buttonholes are far from tight and raised, loose threads abound, some stitching is wonky and hem edges are turned shoddily. Still, the sleeve ends have nice and tight pleats, the longer hem stays tucked and the heavily rounded hem sides look swell.
In short, Brooks Brothers offered great-looking and comfortable collars but the quality of their finishing and the greatness of their cut leaves me unimpressed. The nostalgia value is strong with these ones. Obviously I am making sweeping generalisations here, so reader beware, as I have no intention of looking up and buying dozens of BB shirts just to see how their make differs with time.