The Keikari list of silly menswear words


April 3, 2015 by Ville Raivio

I’m not really one for lists though we live in the time of lists, and garb sites are no exception. Still, I’ve toyed with this mostly silly idea of the most over-used and silly words on men’s clothes sites, so here goes. When in doubt or loss for words to fill the empty space, the nascent style blogger/blagger/journalist/critic/arbiter/iGent is wise to splat one of the following into any sentence.

The Keikari list of silly menswear words

1. Classic

2. Timeless

3. Aesthetics/Esthetics

4. Quality

5. Bespoke

6. Staple

7. Gentleman

8. Collection

9. Sick

10. Sprezzatura/sprezz


  1. Ville Raivio says:

    …separated from context they are not silly, but after reading closer to a thousand style blogs and sites, the words keep repeating and make any post seem like textual reflux.

  2. Old Trad says:

    Am I the only one who doesn’t find many of these words “silly” at all?

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