‘Reading’ Category

  1. The Effect of Appearance on First Impressions

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    December 8, 2014 by Ville Raivio

    Back in 2011, professor Karen J. Pine, Professor Ben (C) Fletcher, and Neil Howlett from the University of Hertfordshire collaborated …
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  2. The Politicization of Tasseled Loafers

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    November 20, 2014 by Ville Raivio

    Neil A. Lewis thought about tassel shoes back in November 1993. His story tells tales about the semantics of tassel …
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  3. It is finished

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    November 20, 2014 by Ville Raivio

    The close reader remembers that I’ve been working on my first book. Klassikko: jokaisen miehen tyylikirja will be the first …
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  4. For the Splendidly Dressed Man, Web Sites to Match

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    October 13, 2014 by Ville Raivio

    Ginia Bellafante’s article on the then-new Styleforum and Askandyaboutclothes for The New York Times on September 28, 2004, might just …
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  5. Klassikko is coming

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    October 1, 2014 by Ville Raivio

    It really is official now: my stylish men’s style book for living in classic style will be published in Finnish …
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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

Pukimo Raivio.
~ Beau Brummell

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