The Effect of Appearance on First Impressions


December 8, 2014 by Ville Raivio

Back in 2011, professor Karen J. Pine, Professor Ben (C) Fletcher, and Neil Howlett from the University of Hertfordshire collaborated with Mathieson&Brooke Tailors Ltd. in an interesting study on the effect of appearance on first impressions. Among the three things tested, the first hypothesis argued that people make rapid judgments of others based on clothing alone, and the second that a minor manipulation of the cut of the man’s suit will influence these rapid judgments. The results tell us that the man was rated more positively on all five attributes when wearing a made-to-measure suit instead of an off-the-peg one.

The cut makes the man, and some men make the cut.


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Only a beautiful life is worth living.

"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".
~ Beau Brummell