The Effect of Appearance on First Impressions
0December 8, 2014 by Ville Raivio
Back in 2011, professor Karen J. Pine, Professor Ben (C) Fletcher, and Neil Howlett from the University of Hertfordshire collaborated with Mathieson&Brooke Tailors Ltd. in an interesting study on the effect of appearance on first impressions. Among the three things tested, the first hypothesis argued that people make rapid judgments of others based on clothing alone, and the second that a minor manipulation of the cut of the man’s suit will influence these rapid judgments. The results tell us that the man was rated more positively on all five attributes when wearing a made-to-measure suit instead of an off-the-peg one.
Products from Pukimo Raivio
- Brioni, hand made black suit, size 54/56EU- Tom Ford, grey sports jacket, size 48EU, wool-mohair-silk
- Brioni, blue blazer, size 50EU, metal buttons
- Artioli, burgundy loafers, size 41EU, crocodile leather shoes
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The cut makes the man, and some men make the cut.
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