It is finished

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November 20, 2014 by Ville Raivio

The close reader remembers that I’ve been working on my first book. Klassikko: jokaisen miehen tyylikirja will be the first Finnish-language style book for men with a focus on the classics. It is the culmination of my first ten years spent learning as much as I can, first to amuse myself, then for teaching others about my passion. The text is finished now, and the book is only missing photos, which are on the works, and layout, still missing many shots. Hopefully it will come out in January and reach all men with an interest in living well, whether out of revenge or love for aesthetics, and the beatiful life. My publisher, Tammi/Bonnier, and I also hope to sell the translation and publishing rights internationally. I have collected the best classic works available and made sure The Classic won’t be just another copy-paste or GQ-pastiche more. Several of the texts I’ve translated for Keikari’s international version already to offer something that’s missing from the strange and wonderful world of menswear. Should the kind reader work in publishing on any corner of the Earth, please get in touch.

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

Pukimo Raivio.
~ Beau Brummell

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