The truth that sets him free

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June 26, 2014 by Ville Raivio

“Like most men, I dress to please myself. For any heterosexual male this is inextricably linked with the ability to attract the fairer sex. And women — even if they know nothing about single-button fishtail cuffs or matched pocket jettings — have an incredible eye for proportion. That is because genetically encoded in them is the ability to quickly identify the fittest mates through unconscious rapid calculation to seek perfection in proportions between breadth of shoulder, chest relative to waist, and length of leg relative to torso. In every instance, when donning one of my bespoke garments, the collective reaction of the female audience was one of arched eyebrow puzzlement. The words ‘This is our house style, sir’ rang in my ears, to which the retort, ‘Your house style should be adopted as a way to preserve male virginity forever,’ formed on my lips.

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

In comparison, slipping on a Tom Ford blazer literally made the formerly insouciant ladyfolk go weak in the knees and their pink parts behave like frightened puffer fish.”

~ Wei Koh in The Rake, issue 10, volume 4


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

Pukimo Raivio.
~ Beau Brummell

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