Michael Anton on Super Wools

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July 8, 2013 by Ville Raivio

In 2007, The American offered great advice on suitings. Michael Anton grabbed the ram by the horns with wise words about the silly marketing game oft-played with super numbers. While super 100s sound nice, they are hardly an inherent sign of quality fabric and salesmen–or those ‘just working here’– will play the number game to sell more. Anton’s small guide hasn’t aged. Highly recommended.

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

http://www.american.com/archive/2007/may-june-magazine-contents/the-controversy-over-super-wool


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Pukimo Raivio.

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Pukimo Raivio.
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