“The appearance, deportment and dress of a gentleman consist perhaps more in the absence of certain offences against good taste, and in careful avoidance of vulgarities and exaggerations of any kind, however generally they may be the fashion of the day, than in the adherence to any rules which can be exactly laid down. A gentleman does not indulge in careless, self-indulgent, lounging ways, such as lolling in armchairs, or on sofas, slouching in his gait, or placing himself in unbecoming attitudes, with his hands in his pockets, or in any position in which he appears to consult more the idle ease of the moment than the maintenance of the decorum which is characteristic of a polished gentleman. In dress, with scrupulous attention to neatness and good taste, he will never give in to the unfortunately loose and slang style which predominates at the present day. He will borrow nothing from the fashions of the groom or the gamekeeper, and whilst avoiding the frivolity and foolish vanity of dandyism, will take care that his clothes are of the best quality, well-made, and suitable to his rank and position…

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

To all these particulars the Prince of Wales must necessarily pay more attention than anyone else. His deportment will be more watched, his dress more criticized. There are many habits and practices and much in dress which might be quite natural and unobjectionable for these gentlemen at their own homes and in their ordinary life, which would form dangerous examples for the Prince of Wales to copy, and Her Majesty and His Royal Highness would wish them in all their habits to have regard to these consequences, and without any formality or stiffness of manner, to remember both in deportment and in dress that they are in attendance on the eldest son of the Queen.”

~ Albert, Prince Consort in his guide for PoW’s servants