Boyered

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April 23, 2014 by Ville Raivio

“It is both delusional and stupid to think that clothes don’t really matter and we should all wear whatever we want. Most people don’t take clothing seriously enough, but whether we should or not, clothes do talk to us and we make decisions based on people’s appearances.

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

On the other hand, there are people, particularly in the fashion industry, who take clothing too seriously. We aren’t doing biomedical research or working on some nuclear collider. Clothing is not everything in life and it won’t solve problems of famine and overpopulation. It’s a fine balance you have to strike and that’s what I try to do.”

~ G. Bruce Boyer in his interview with The Wall Street Journal


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

Pukimo Raivio.
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