Why You Shouldn’t Just Copy Style Ads

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March 11, 2013 by Ville Raivio

Three great texts on why one shouldn’t just copy ads in search of style. Advertising is surface and emotions, style runs deeper.

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

Inspiration and Emulation

The Perils of Learning Style from the Internet

Window Dressing


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

Pukimo Raivio.
~ Beau Brummell

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