Why You Shouldn’t Just Copy Style Ads

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March 11, 2013 by Ville Raivio

Three great texts on why one shouldn’t just copy ads in search of style. Advertising is surface and emotions, style runs deeper.

Products from Pukimo Raivio

- Brioni, hand made black suit, size 54/56EU
- Tom Ford, grey sports jacket, size 48EU, wool-mohair-silk
- Brioni, blue blazer, size 50EU, metal buttons
- Artioli, burgundy loafers, size 41EU, crocodile leather shoes

Inspiration and Emulation

The Perils of Learning Style from the Internet

Window Dressing


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

~ Beau Brummell

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