The Escapism of Style Illustrations

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August 11, 2013 by Ville Raivio

‘For much of the 20th century, American fashion was a top-down affair. Fashions were observed in places like Palm Beach, Newport, and swank continental resort towns, and reported in publications like Apparel Arts and Esquire. This reporting was accompanied by the artistic rendering of Lawrence Fellows [sic] and Leslie Salberg [sic], whose illustrated men were bronzed and handsome. Whether on the beach or in the club these figures sailed through life with beautiful raiment and broad smiles that never betrayed a hint of the Great Depression. Theses images of the good life gave the merchant a look to sell and offered the customer a little respite in the same way their less-clothes-conscious contemporaries would flock to the movies for a dose of escapism.’

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

~ Christian Chensvold in From Peasantry To Palm Beach: The Story Of The Bass Weejun


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

Pukimo Raivio.
~ Beau Brummell

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