The difference between fashion and style

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October 5, 2014 by Ville Raivio

“There’s a difference between style and fashion. Fashion is that which comes and goes from one season to the next, it refuses to recognize the individual, and it’s by far the most costly way to dress. Style, on the other hand, is personally cultivated over years of introspection, is perhaps more concerned with quality and taste than the vagaries of a particular time, and speaks to those qualities which we consider to be of an individual nature: personality, idiosyncrasy, and freedom from coercion. To not consider the age in which one lives is to wear costume, but to consider only what others wear is to become a slave to conformity. The 18th Century English poet Alexander Pope said, ‘Be not the first on whom the new is tried/ Nor the last to lay the old aside.’ Good advice.”

Products from Pukimo Raivio

Kiton, grey sports jacket, size 50EU
Ralph Lauren, Black Label suit, size 52EU

~ G. Bruce Boyer


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

Pukimo Raivio.
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