An Interview with Bespoke Shoemaker Adam Law

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March 19, 2025 by Ville Raivio

VR: Your age and occupation?

AL: I’m 43, a shoemaker, and I’m running my own business.

VR: Your educational background?

AL: I took a foundation diploma in Art and Design, then went on to study Fashion and Textiles at Brighton University.

VR: Do you have children or a spouse, and how do they relate to your shoe enthusiasm?

AL: I’ve got two daughters, 12 and 9. I’m divorced but in a happy relationship now—nearly three years together. My kids think what I do is boring. They reckon my shoes should be more colourful, more exciting. Maybe they’re right—maybe the market does want rainbows and stars on bespoke shoes.

VR: How did your parents and siblings react when you decided to become a shoemaker?

AL: My dad worked at Sheerness Docks, and my mum was disabled and so a housewife. I have an older brother who studied maths and is now working in banking. Creativity wasn’t really a thing in our house, so I had to figure it all out myself. But they were proud I found something I loved, even if they didn’t fully understand it.

VR: What other hobbies or passions do you have besides footwear?

AL: Painting, music, and generally getting obsessed with things. I’ll fixate on a song, a film, or an artist and just disappear into it. The way a painter uses a brushstroke to suggest something instead of spelling it out—that’s magic. I try to bring that same energy to shoemaking. Less is more. How can I be conservative with my knife cuts and get it to flow seamlessly, effortlessly?

VR: How did you first become interested in shoes, and when did you turn toward artisanal shoemaking? Why classic models instead of fashion?

AL: It all started during university. I did a sandwich degree, so my third year was spent doing work experience. I ended up at Paul Harnden Shoemakers, and that was my first real taste of shoemaking—it stuck. When I went back for my final year, I told my tutors I was focusing on shoes. They weren’t happy, but it didn’t matter—I knew what I wanted to do.

As for why classic shoes instead of fashion? Classic is rebellious in its own way. It’s about doing something so well that it doesn’t need to change.

VR: How did you acquire your knowledge of the craft—through books, in-house training, workshops, or something else?

AL: After graduating, my first job was working on leather interiors for Rolls-Royce—nearly two years making the Phantom. Beautiful work, but every car was the same, just in a different colour. So I left, intent on getting into shoemaking. I moved to London and spent six months knocking on doors before I got offered a place to train at G.J. Cleverley. I stayed there for nearly 17 years, learning the art of bespoke shoemaking the old-school way.

I learned by watching, by doing, by cutting things apart to see how they were made. Learning the details that make a shoe last decades instead of just seasons. I’ve read a lot of books, but books can’t teach you how leather moves, how it breathes. You have to feel it.

VR: How would you describe the house style of Adam Law Footwear?

AL: Right now, I make traditionally built English shoes—classic, but never boring. I’m also working on designs that reflect more of me—shoes with character, with a bit of soul.

 

VR: Do you have a favorite shoe model and leather type?

AL: I don’t have a favourite model—what I love is when a shoe just works for the person wearing it. That moment when they put it on, and you can tell it’s theirs. That’s the best part. For myself, I live in Chelsea boots. Easy to wear, comfortable, and a great way to show off toe shape and leather quality.

 

VR: There are several fine shoemakers in England. Why should my readers try you?

AL: If you want to order from a company where you’re just another name in the book, I’m not your guy. If you want someone who actually listens, who takes the time to understand what you want, then we’ll get along just fine.

Shoemaking is a relationship. The first pair is just the beginning. Each one after that gets better because we learn more about what works for you. It’s a process, and it should be fun. I want you to love wearing your shoes, not just admire them from a shelf.

VR: What is your definition of a well-made shoe?

AL: Longevity. Fit. A shoe you actually want to wear, not just something that looks good in a box. A well-made shoe lasts, but more importantly, it lives—creases in all the right places, molds to your foot, gets better with age.

VR: Who or what inspires you?

AL: Anything and everything. Paintings, music, film, food. I collect records—I love Joy Division, My Bloody Valentine, ESG, Liquid Liquid. Post-punk, no-wave, rare gems nobody knows.

I remember the first time I saw Pulp Fiction—it blew my mind. The way Tarantino plays with structure, the way the dialogue crackles. The way an old piece of furniture has been worn down by a hundred years of use. The way a single brushstroke can suggest an entire figure. That’s the stuff that gets me. The details.

VR: Finally, what, in your view, is a British shoe? How does it differ from a handmade French, German, or Italian shoe?

AL: A British shoe is solid, structured, and built to last—welted, refined. French shoes have a similar construction but tend to have rich patina finishes. Italian shoes normally look longer, narrower, flashier—usually Blake-stitched, which makes them lighter but not as durable. German shoes tend to be Heavy-duty, double-stitched, built like tanks.

British shoes have that balance—elegance, but with substance. That’s what I make.

www.adamlawshoemaker.com

Pictures: Adam Law


Pukimo Raivio: Men’s Used Quality Clothing and Tailoring

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February 16, 2025 by Ville Raivio

My long-time readers must have noticed the lack of updates. There have been no laurels to rest on, rest assured, as I’ve set up a company and a web store called Pukimo Raivio. The store has finally been translated into English and I ship inside the EU currently. My store’s premise is simple: very good tailoring interests enough men, but remains costly and with limited availability. Buying them used solves many obstacles. I’ve been at it for myself for some 17 years now, so it was high time to serve others.

Pukimo Raivio, or Clothier Raivio, is a web store which specialises in men’s high quality, traditional clothing. This means no skinny cuts, bum jackets or pieces made in dubious factories. European makers are favoured as well as full canvas jackets and suits. The company has no retail space or high expenses, so the prices can be kept low. The range varies according to what I find used or what my readers list on their sales accounts. All clothes are cleaned with a steamer, trousers pressed, shirts washed, and so on, before listing.

My company’s list of favoured makers:

  • Alden
  • Alfred Sargent
  • Allen-Edmonds
  • Barbour
  • Belvest
  • Beretta
  • Berg&Berg
  • Blarney
  • Borrelli
  • Brioni
  • Brooks Brothers
  • Burberry
  • Boggi
  • Canali
  • Cantarelli
  • Capalbio
  • Carmina
  • Chester Barrie
  • Cordings
  • Corneliani
  • d’Avenza
  • DAKS
  • Eduard Dressler
  • Edward Green
  • Ermenegildo Zegna
  • Eton
  • Etro
  • Gianfranco Ferré
  • Gieves&Hawkes
  • Giorgio Armani
  • Hackett
  • Isaia
  • Harvie&Hudson
  • Kamakura Shirts
  • Kenzo
  • Kiton
  • Lacoste
  • Lanvin
  • Lardini
  • Lawrence&Foster
  • LEE
  • Lubiam
  • Lutwyche
  • Missoni
  • Made to Order
  • Moncler
  • Nigel Cabourn
  • Pal Zileri
  • Paul Smith
  • Paul&Shark
  • Polo Ralph Lauren
  • Bespoke
  • Ralph Lauren
  • Ravazzolo
  • Sartoria Nervesa
  • Salvatore Ferragamo
  • Santoni
  • Scuderi
  • Septième Largeur
  • Simon James Cathcart
  • Stafford
  • Steinbock
  • Stenströms
  • Stetson
  • Suitsupply
  • Sutor Mantellassi
  • Tagliatore
  • Thomas Pink
  • Tiger of Sweden
  • Tombolini
  • Tom Ford
  • Tusting
  • Valstar
  • Vintage
  • Welch Margetson
  • Yves Saint-Laurent

www.pukimoraivio.fi/en


A Short Tom Ford Quotation

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February 15, 2025 by Ville Raivio

“Dressing well is a form of good manners.”

– Tom Ford


Jamieson’s of Shetland Knitwear: a Factory Tour

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January 22, 2025 by Ville Raivio


Anatomy of Enzo Bonafè Shoes

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December 30, 2024 by Ville Raivio

Enzo Bonafè is an artisanal Bolognese shoe factory founded in 1963. For several decades, the family-run maker was not well-known and relied on private label work in service of other, respected companies. Among these, the Aubercy footwear store in Paris was a regular showcase of talent from Bologna. Bonafè also made the store’s famous button boot model which has that lovely vintage look and feel. Their fame as a maker with its own story and name has risen steadily in the 2000s, so it was high time that Keikari jumped on the EB bandwagon and took a pair out for a ride. I’ve owned or handled no Bonafès before.

Today’s example pair, the 2364MOD, comes from the selections of The Noble Shoe web store. On the surface, it’s a traditional double buckle shoe with patina calfskin uppers. There is more to the story, of course, but EB’s chief herald of quality is a hand-sewn welt which is attached above the outer sole. It’s a challenge for any salesman to convince a customer that it’s worth paying a bit more for one, given that the welt is hidden inside a pair. It has become a rare feature these days because the welt is attached with machines much quicker, and few customers share thoughts towards welts in their lives. A hand-sewn welt should last longer and it’s the traditional feature.

As for comfort, I cannot say whether it’s this construction or perhaps a thick inner sole or the last, or every single one in unison, but the pair feels very comfortable. Nothing squeezes or bounces inside loosely. Granted, the last fits very close and is a challenge for most feet. Either it fits or it doesn’t. There is only so much a shoe will stretch with use. Particularly the heelcup is very close and shapely, and its edges curve toward the ankle. The contoured shapes of the last are between Edward Green and Gaziano&Girling. The whole feels natural and looks excellent. What feels Italian, for me at least, is the aggressive walled shape of the toe edges and the chiseled toe. This is no boring, mild, middle-of-the-safely-paved-road toe.

Then there is the depth and shades of the lovely, soft, smooth leather upper. They are among the best I’ve seen. My favourite detail, however, is the buckle colour. It is not a boring silver, not a middling shiny brass, but a deep and dark yellow. Almost like gold. It’s the best damn buckle shade so far. The shoe trees fit like a last (what else?), have a smooth surface, no garish lacquer treatments, and come topped with a handle which helps more than a standard ring. A detailed touch is the leather top on the handle, burned with the maker’s name. The ankle has a strong leather support which runs from the heelcup to the middle part.

The stitching is dense and clean, the finishing clean as well. The one thing I’d change is the mid portion of the outer welt: cutting it closer or having it disappear under the waist would make the pair more slender. Graceful is another word I could throw about. The lining leather is smooth and soft and comes in a regular, quickly forgotten shade of tan. It seems to be what every factory uses. The oak bark tanned leather soles have that clean, boring, standard look which most fine shoemakers also go for. There is just a bit of rounded shape on the waist portion.

On the whole, I feel Enzo Bonafè makes excellent footwear. The look, feel, comfort, and fit is on a high level. There’s enough hand work to call this an artisanal shoe, if not “hand made”, whatever the word means today on the market. It offers more price-quality than Edward Green and John Lobb, which have kept on raising their prices all through the 2000s. Shoe trees are included with EB’s standard pricing. So far I’ve tried most of the better Italian shoe factories, and so far Bonafè feels like a favourite. It’s a shame we’ve only two feet.




Copyright © 2013 Ville Raivio





Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

~ Beau Brummell

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