London: The Original Menswear Capital


July 26, 2013 by Ville Raivio

‘Ahead of London Collections: Men, the British Fashion Council commissioned the V&A to write a report on men’s fashion, which uncovers London as a trend-setting capital since 1528.’

This short history covers the influence of London on European and American men’s dress. Beau Brummell, the British countryside, riding, the royalty, the World War series and waning clothing mores all had their part in defining and shaping London, the menswear capital.


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Only a beautiful life is worth living.

"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".
~ Beau Brummell