Conservatism in men’s clothes

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January 11, 2018 by Ville Raivio

“…let me say here a word about conservatism. It does not mean a stubborn refusal to discard what is old and outworn, nor an old fogeyish prejudice against innovations of any kind. It really means a determination to retain what has been tried and proven to be good, and to refrain from the exploitation, simply because it is new, of what is essentially cheap and silly.”

Products from Pukimo Raivio

Sartoria Nervesa, navy suit, size 48 EU
Cesare Attolini, light tweed jacket, size 50 EU

— Winthrop Brooks, the last of the Brooks family to head Brooks Brothers


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

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