‘American style’ Category

  1. Interview with Jerrod Swanton from Oxfordclothbuttondown

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    September 22, 2013 by Ville Raivio

    ‘I am 34 years old and work in search engine marketing and optimization. I got my undergraduate degree from Wittenberg …
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  2. Live Men Do Wear Plaid

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    August 24, 2013 by Ville Raivio

    Olden lore: Time magazine’s June issue turned its gaze to glen urquhart plaid and presidential style in 1982. On this …
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  3. The Ivy Look Heads Across U.S.

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    August 9, 2013 by Ville Raivio

    Daily reading: Google Books offers a full scanned copy of LIFE’s November 22 issue from 1954. On page 68 begins …
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  4. A history of the polo coat

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    August 9, 2013 by Ville Raivio

    The polo coat is a beige double-breasted overcoat usually made with patch pockets, wide lapels, a half-belt, set-in sleeves, turnback …
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  5. Heavy Tweed Jacket

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    August 9, 2013 by Ville Raivio

    Despite its name, Heavy Tweed Jacket is not a photo collection of woollen steel jackets. The blog concerns itself with …
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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

~ Beau Brummell

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