What’s in a Logo

March 16, 2013 by Ville Raivio

The Keikari logo features a silly coat of arms. The escutcheon holds the site’s colours: dark purple, navy blue and light silver. For sheer Pythonesque whim, the helm wears a top hat with a strongly curved brim, silver puggaree and concave crown. Mantling has been spread all over, and the motto follows Keikari’s original words, “Vain kaunis elämä on elämisen arvoinen,” in Latin: solum vita pulchra vivendo digna est. Only a beautiful life is worth living.

Products from Pukimo Raivio

- Brioni, hand made black suit, size 54/56EU
- Tom Ford, grey sports jacket, size 48EU, wool-mohair-silk
- Brioni, blue blazer, size 50EU, metal buttons
- Artioli, burgundy loafers, size 41EU, crocodile leather shoes