London: The Original Menswear Capital

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July 26, 2013 by Ville Raivio

‘Ahead of London Collections: Men, the British Fashion Council commissioned the V&A to write a report on men’s fashion, which uncovers London as a trend-setting capital since 1528.’

Products from Pukimo Raivio

Sartoria Nervesa, navy suit, size 48 EU
Cesare Attolini, light tweed jacket, size 50 EU

This short history covers the influence of London on European and American men’s dress. Beau Brummell, the British countryside, riding, the royalty, the World War series and waning clothing mores all had their part in defining and shaping London, the menswear capital.

http://fashion.telegraph.co.uk/news-features/TMG10110698/London-the-original-menswear-capital.html


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

~ Beau Brummell

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