Why You Shouldn’t Just Copy Style Ads

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March 11, 2013 by Ville Raivio

Three great texts on why one shouldn’t just copy ads in search of style. Advertising is surface and emotions, style runs deeper.

Products from Pukimo Raivio

Sartoria Nervesa, navy suit, size 48 EU
Cesare Attolini, light tweed jacket, size 50 EU

Inspiration and Emulation

The Perils of Learning Style from the Internet

Window Dressing


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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

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