Michael Anton on Super Wools

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July 8, 2013 by Ville Raivio

In 2007, The American offered great advice on suitings. Michael Anton grabbed the ram by the horns with wise words about the silly marketing game oft-played with super numbers. While super 100s sound nice, they are hardly an inherent sign of quality fabric and salesmen–or those ‘just working here’– will play the number game to sell more. Anton’s small guide hasn’t aged. Highly recommended.

Products from Pukimo Raivio

Sartoria Nervesa, navy suit, size 48 EU
Cesare Attolini, light tweed jacket, size 50 EU

http://www.american.com/archive/2007/may-june-magazine-contents/the-controversy-over-super-wool


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Pukimo Raivio.

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