1. The Cake Eaters of the 1920s

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    July 13, 2013 by Ville Raivio

    ‘During the early and middle twenties a sharp, strictly non-college group (called “Cake Eaters”) evolved a style peculiar unto themselves. …
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  2. Interview with Mathias Berg from Berg&Berg

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    July 13, 2013 by Ville Raivio

    ‘I’m 33 years old and I run the accessories brand Berg&Berg with my wife. I used to work in PR …
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  3. George Bush, the Menswear President

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    July 13, 2013 by Ville Raivio

    Yes, yet another link to Buzzfeed’s fine collage of Bush senior exuding Ivy/prep/trad/younameit charisma. Before the Internet began spouting style …
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  4. Interview with Oscar Udeshi

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    July 12, 2013 by Ville Raivio

    ‘I am a 1974 vintage and director of Udeshi Ltd. with B(Sc.) Economics, M(Sc.) Philosophy both from the London School …
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  5. The Illustrated Version of The Art of Wearing Clothes

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    July 11, 2013 by Ville Raivio

    Yes, yet again I’m referring to George Frazier’s grand essay on the fineries of body drapings. Maxminimus has gone through …
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Pukimo Raivio.

Only a beautiful life is worth living.


"If John Bull turns around to look at you, you are not well dressed; but either too stiff, too tight, or too fashionable".

~ Beau Brummell

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