{"id":2670,"date":"2013-07-01T15:20:54","date_gmt":"2013-07-01T12:20:54","guid":{"rendered":"http:\/\/www.keikari.com\/english\/?p=2670"},"modified":"2013-07-01T17:42:42","modified_gmt":"2013-07-01T14:42:42","slug":"etutees-esquire-and-apparel-arts-scans-and-commentaries","status":"publish","type":"post","link":"https:\/\/www.keikari.com\/english\/etutees-esquire-and-apparel-arts-scans-and-commentaries\/","title":{"rendered":"Etutee’s Esquire and Apparel Arts Scans and Commentaries"},"content":{"rendered":"

The year 2005 brought a small revolution. A member of The London Lounge<\/a> style forum named Etutee began scanning old Apparel Arts and Esquire magazines to share with the rest of the Internet. Launched in 1931, Apparel Arts was the definite American trade magazine for menswear buyers and retailers. The publication presented the latest trends among the well-heeled, with trend reports from smart holiday resorts and royal visits from the Duke of Windsor, a noted arbiter of men’s dress. As a trade publication, AA targeted the insiders of the industry with advice on business practices and customer service, but its content also appealed to customers who often snatched copies from retailers, with or without permission. Publishers took note and followed suit with Esquire, launched in 1933, the first American men’s lifestyle magazine.<\/p>\n\n\t\t